Craft, color, & control.

Mode Imaging is the New York studio of digital imaging artist Preston Chaplin. The studio has spent 28 years behind some of advertising’s most visible images — compositing, retouching, and finishing work for brands, agencies, and productions where the final image has to hold up on a billboard, a broadcast, and a phone screen alike.

That work includes every in-house Google Super Bowl spot since 2019; campaigns for YouTube, BMW, Victoria’s Secret, and Indeed; every volume of Emerson Collective’s Positive Sum; retouching for Broadway and New York theater productions; and beauty and spirits brands from Sally Hansen and Clinique to Dunhill and Don Julio.

There isn’t an imaging project the studio can’t handle — beauty, product, people, fashion, automotive, broadcast, AI rendering, even building custom AI tools when the job calls for one.

The toolset has evolved — from darkroom to digital, from CGI to generative AI — but the job hasn’t: take a picture the last ten percent of the way, where craft is measured by being invisible.